TL;DR
Get wellness gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Strong Pilates says it is targeting 20 new UK studio openings in 2027, after opening seven locations in 2026 and reaching 15 UK studios. Nine Elms is confirmed for early 2027, while other named locations remain opportunities under exploration rather than confirmed openings.
Strong Pilates plans to open 20 new studios in the UK in 2027, the Australian-born fitness franchise says, after opening seven UK locations in 2026 and taking its network to 15. The target signals a further expansion push, though only one forthcoming site, in London’s Nine Elms, is identified as confirmed for early 2027.
The company’s UK network has grown from eight studios at the end of 2025 to 15 in 2026, according to the report by Athletech News. Recent openings include Brighton, Hackney and Kingston. Strong Pilates also plans openings in Maidenhead and Harpenden in the coming months, while Nine Elms is scheduled for early 2027.
Other locations named by the company — West Hampstead, St Albans, White City and Richmond — are being explored by franchisees. Those areas are not confirmed openings. The company has not provided a complete list of the 20 targeted sites, a timetable for each, or details on how many will be operating by the end of 2027.
Strong Pilates offers 45-minute, low-impact classes combining Pilates-inspired resistance work, strength training and cardio. Its sessions use proprietary Rowformer and Bikeformer machines. The company presents the format as a way to combine several kinds of training in one workout; that description is its positioning, not independently verified evidence of fitness outcomes.
A Larger UK Franchise Footprint
A target of 20 additional UK studios in one year would make 2027 a major test of Strong Pilates’ capacity to expand beyond its current base. New locations could give customers in more cities access to the company’s combined training format and give franchisees a larger role in the brand’s UK growth. The scale of the target also makes the distinction between confirmed sites and locations under consideration relevant to prospective customers, landlords and operators.
The announcement sits within a wider international expansion. Strong Pilates says it opened 40 studios worldwide during 2026 and has 130 operating locations across 15 countries. It also reports more than 330 studios operating or in development globally and expects to pass 150 open locations by January 2027. Those figures describe different stages of its network: studios in development are not necessarily open, and the company has not said how many of the projected global openings will be in the UK.
The company also reported more than $75 million in net revenue over the past 12 months. That figure offers a measure of its reported business scale, but the source does not provide a breakdown by country, studio, or revenue period beyond the stated 12 months. The UK target therefore does not by itself establish how the company will fund the openings or what commercial performance it expects from each location.
Products Worth Considering
Garmin Venu 3S GPS Smartwatch with AMOLED Display, Soft Gold and French Gray Silicone Band
Oura Ring 5 Smart Ring, Gold, Size 8
Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush with 3 Brush Heads, Black
As an affiliate, we earn on qualifying purchases.
From Eight UK Studios to Fifteen
Strong Pilates’ UK growth has accelerated over the past year: the network rose from eight locations at the end of 2025 to 15 in 2026. The reported seven openings mark a substantial increase in the number of sites, while the proposed 20 for 2027 would extend that pace if achieved. The company’s immediate pipeline includes planned locations in Maidenhead and Harpenden, as well as the confirmed Nine Elms opening early next year.
The franchise is also expanding in Europe, the Middle East and the United States, according to Athletech News. The company’s international figures provide context for the UK plan, but do not show how its resources or opening schedule are divided among markets. Its stated goal of exceeding 150 open studios by January 2027 is a global target, not a UK-specific milestone.
Co-founder Michael Ramsey described UK customers as seeking a mix of training in a single session and said the growth from eight to 15 studios showed appetite for the format. Those comments reflect the company’s assessment of its market; the source does not include independent customer research or detailed occupancy and membership figures.
“U.K. consumers are some of the most discerning in the world when it comes to fitness. They’re time-poor, they know what good looks like, and they want results without having to split their week across three different gyms.”
— Strong Pilates co-founder Michael Ramsey
Most Proposed Sites Are Unconfirmed
The company has not disclosed the addresses or opening dates for most of the 20 studios targeted for 2027. Nine Elms is described as confirmed for early 2027; West Hampstead, St Albans, White City and Richmond are still being explored by franchisees. The source also does not clarify whether the 20 represents a firm opening commitment or a target that may change as sites are secured.
It is also unclear how many of the planned Maidenhead and Harpenden studios will open, or when. No public details are provided on the franchise agreements, investment required, expected membership, staffing or the performance of existing UK studios. The company’s revenue and global studio figures are reported at the business-wide level and do not answer those questions for the UK market.
Site Decisions Will Set the Pace
The next visible milestones are the planned openings in Maidenhead and Harpenden, followed by the confirmed Nine Elms site in early 2027. Further announcements about signed locations and opening dates will show how much of the 20-studio target is backed by secured sites. The company has not published a detailed schedule for the full UK rollout.
As 2027 approaches, progress can be measured against the current base of 15 UK studios and the confirmed pipeline. Until additional locations are formally announced or opened, the headline figure should be read as a company target rather than a guaranteed count of new operating studios.
Key Questions
How many UK studios does Strong Pilates currently have?
Strong Pilates says it has 15 UK studios in 2026, up from eight at the end of 2025.
Where will the next UK studios open?
Recent openings include Brighton, Hackney and Kingston. Maidenhead and Harpenden are planned for the coming months, and Nine Elms is confirmed for early 2027. Franchisees are exploring West Hampstead, St Albans, White City and Richmond, but those locations are not confirmed.
Is Strong Pilates guaranteed to open 20 UK studios in 2027?
No. The company has set a target of 20 new UK studios. The source does not establish that all 20 sites are secured or provide a complete opening schedule.
What happens in a Strong Pilates class?
The company describes its classes as 45-minute, low-impact workouts combining Pilates-inspired resistance training, strength and cardio, using its Rowformer and Bikeformer machines.
Source: athletechnews.com
